The National Bone Health Alliance (NBHA) is a coalition of non-profit and for-profit organizations that are working together to spread awareness about bone health. They are a new organization and they turned to Artsmith Media to help them develop a strategic web presence to use web based tools, like Facebook, Twitter, Drupal and the BlackBaud NetCommunity system to support their mission. The first phase of the project was to launch a informative Drupal website about the organization and its structure.
We are continuing to work with NBHA on their Drupal site and their web communications strategy to support a national marketing campaign, build a members log in area for the many associated members to exchange files, ideas, and stay in touch, as well as incorporating e-mail marketing and social media campaigns to deliver information to the public about bone health.